An authentic Mexican restaurant that truly embodies the flavor, environment and celebration of its food. Wanting to add a little spice in the heart of downtown Dallas, Lucid lead the creative design, architecture and branding to make Wild Salsa a unique experience.
Lucid wanted to break the mold in an industry bombarded with stereotypical flavors and decor. By researching the culture, Lucid was able to expand the concept by exploring many of the underlying traditions that are prominent within the Latin/Mexican culture and move them to the forefront of the experience juxtaposed with modernistic qualities of today. Throughout the restaurant, bright colors and bold patterns associated with Mexican culture are used as decoration, and the grittiness of the finishes add character and attitude to the overall dining experience. In order to add authenticity to the space, Lucid designed a mural using Jose Guadalupe Posada's famous print he called La Calavera de la Catrina (The Skeleton of the Female Socialite) as inspiration. Many of the furnishings and interior elements were also salvaged from an adjacent building, The Grand Hotel, formally known as the Statler Hilton.