Founded in 2001 by Rene E. Gracia, Lucid is a unique identity and branding consultancy founded upon the principle that a lasting brand impression is created once a human connection is made and memorable experience created. We believe that when architectural design meets marketing, the result is more compelling, complete and the experience more genuine. We have set out to create clearer, more consistent, more intimate, and ultimately, more recognizable brand experiences by successfully integrating these disciplines.
For us, branding is a sensory journey that starts with people. We are marketers with an architectural point-of-view, based in practical application. This expertise allows us to conceive brands in multiple dimensions and with a special eye for texture, organizational relationships and sustainability.
We have integrated our design disciplines to ensure that once the brand vision is established, it is seamlessly applied across all mediums. We stand with our clients as partner, consultant, advisor, and brand guardian to create brand solutions that truly captivate those that experience it.