Franchise Development Rebrand
7-Eleven needed new marketing materials to launch the rebrand of their Real Estate Development efforts. Their goal was to develop a sales tool kit that would help their Sales Representatives effectively communicate the company's aggressive growth strategy to potential real estate and land developers in their priority markets across the US.
Because the company did not have recent architectural photos, Lucid went on a cross-country tour that involved photographing various stores in four key markets. The photography was then used to develop an adaptable sales kit that included a printed brochure housed in a custom-built sleeve which allowed the Sales Representatives to include additional printed pieces, as needed. The sales kit also allowed for an optional custom-designed USB flash drive to be included.