EKRU, a magnet school concept geared towards young adults seeking an alternative path to success in the music industry, needed help branding their urban "edutainment" experience.

As EKRU finalized their unique education model, Lucid defined the overall brand and marketing strategy, which not only appealed to the primary target - music obsessed young adults - but, also to their parents who were the core influencers for their child's developmental growth. The result included logo design, branding, sales collateral and business cards that paralleled the gritty, high-energy essence of its music obsessed students.