Defined as "mermaid" in Portuguese, Morati wished to expand their Latin American brand of body jewelry and form fitting women's bathing suits to the international market.

After exploring the brand appeal and possible marketing efforts, Lucid designed a logo and innovative packaging solution that appealed to high-end luxury consumers, while maintaining the personal feel of the swim apparel. The unique packaging design resembled colored grains of sand contained in a hand-blown bottle, which provided a sensory experience for purchasers.