When approached to compete for the next design of USA's A1 Grand Prix racecar, the organization gave Lucid the task of designing a look that defined the United States of America within an international competitive racesport.

Lucid wanted to incorporate insights that defined the values and attitudes of the United States without featuring the obvious visuals that typically come to mind. The focus evolved to an established design that conveyed movement, energy and strength without appearing abrasive and rash.