REES, originally founded in 1975, wished to re-brand their digital online presence to coincide with the recent shift in their market positioning and, diversification into new market segments.

Implemented within a Drupal platform, the site embraces the large beauty of many of their award-winning design projects. The concept conveys a crisp, clean and minimalist approach through navigation and style as the user experiences their value proposition. Upon further collaboration, Lucid also helped define their communication tools and ultimately developed their market segment sales materials.