Bringing luxurious seafood dining to North Dallas, Go Fish stands out as an example of architecture and branding that was fused together to create a one-of-a-kind preeminent dining experience.

Working in collaboration with 5G studio, Lucid approached the brand definition of this premier dining destination as an experience in sophistication. Both partners worked closely together and paid special attention to every detail in order to ensure a seamless connection between the brand and the restaurant environment. In addition, Lucid developed brand touchpoints throughout the diner's journey that further established an innovative, unique experience.