Sensory Branding and Identity Design Firm
Selected Projects
Expertise
Viewpoint
WET
Think Wet. Feel Wet
This brand was able to make a splash with its distinctive products by integrating elements that evoked feelings of a poolside experience. Selling everything from goggles to swimwear, WET needed sales kits that thematically represented the products they sold and gave a unique brand experience to the end user.
With its fun construction made from the same plastic used in snorkels, and swimsuit drawstrings, sales kits featured relevant product information. Even business cards were designed to resemble lifeguard tags with stainless steel beaded chains and cool colors that helped enhance the WET brand experience.
With its fun construction made from the same plastic used in snorkels, and swimsuit drawstrings, sales kits featured relevant product information. Even business cards were designed to resemble lifeguard tags with stainless steel beaded chains and cool colors that helped enhance the WET brand experience.
Lucid Now
Designing the new Chop House Burger concept!