Sensory Branding and Identity Design Firm
 
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Gilty Couture
 
The Envy Of Your Style
 
Founded by an entrepreneur and designed to inspire, Gilty Couture appeals to the fashion forward individual looking to stand out in the category of fashionable accessories. Inspired by the styling and classical flare of indulgent products from the past, Gilty Couture crafts beautiful collections of fashionable luxury lifestyle products with lavish design for the discerning individual.

Currently sold worldwide in Japan, Dubai and online, Lucid worked closely as a partner, consultant and brand guardian. As Gilty Couture earned a well-respected "Best New Product" status at the 2008 Mac Expo, it quickly achieved overall acceptance into the technology category. Designed for luxury, the brand and packaging exude envy as the consumer experiences and unveils the posh wrapping to get to their uniquely designed jewel - very Gilty by nature.





Brand Planning   /   Identity   /   Communications
 
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