One of Houston's most prominent wedding and floral designers wanted to refresh their brand image. In business for nearly 50 years, Lynn Larry Mclean (a second generation owner) wished to continue her mother's detailed approach of fulfilling her clients' expectations in a traditional, elegant and sophisticated manner, however wanted to evolve the brand for today's contemporary times.

The revitalized brand exploration began with a study of natural, organic materials currently used in her wedding and floral designs, as well as her fine gifts and interior decor. Traditional typesetting with aged textures conveyed sophistication with the grace of experience and age, while online and tactile presence defined each of Lary's touchpoints in a manner expected by her clientele and new business relationships.